How a Health Coach Built a Recurring Seasonal Program Reaching 4,768 Students
The Backstory
Amy Medling is a certified health coach who founded PCOS Diva to help women with Polycystic Ovary Syndrome (PCOS) manage their health through nutrition, lifestyle, and mindset changes. PCOS affects approximately 1 in 10 women, and Amy wanted to reach far more women than one-on-one coaching allowed.
What Was Getting in the Way
- One-on-one health coaching limited the number of women she could serve
- PCOS management requires ongoing support and community, not just a one-time course
- Needed a platform that could handle recurring seasonal cohorts with a growing catalog of programs
What They Were Hoping For
- Create a recurring seasonal program model that serves women with PCOS throughout the year
- Build a library of programs covering different aspects of PCOS management — nutrition, wellness, essential oils, digestion
- Scale from individual coaching to group programs without losing the personal touch
How Ruzuku Fit In
What Clicked
Amy chose Ruzuku for its cohort course support and community features. Running seasonal programs multiple times per year required a platform that made it easy to duplicate and relaunch courses with fresh cohort dates while maintaining the community discussion features her students rely on.
What They Built
Amy built two signature recurring programs — the Jumpstart Program and the Sparkle cleanse program — that run as seasonal cohorts multiple times per year. She supplemented these with 5-Day Mini-Courses on seasonal themes (Winter Wellness, Spring Renewal, Happy Healthy Holidays) and on-demand programs on specific topics like digestion and essential oils.
The Tools That Helped Most
What Changed
Over 8+ years on Ruzuku, Amy has run 71 programs reaching 4,768 students with a 71% completion rate — well above the platform average. Her recurring seasonal model generates predictable revenue and allows her dedicated support team to manage enrollment at scale.
| Metric | Before | After |
|---|---|---|
| Coaching Model | 1-on-1 sessions | 71 group programs |
| Student Reach | Limited by session availability | 4,768 students |
| Program Completion | N/A | 71% completion rate |
Timeline: From individual health coaching to a scaled group program model serving thousands of women with PCOS since 2014
"It has been wonderful to work with Ruzuku for all of these years. We have helped a lot of women with PCOS together!"
Lessons Worth Sharing
A recurring seasonal program model creates predictable revenue and year-round engagement for health coaches
Group programs with community features achieve higher completion rates than self-paced content alone
Health coaches can scale from one-on-one sessions to serving thousands by systematizing their methodology into cohort courses